Ultra-high-net-worth clients have advisors for everything—investments, tax strategy, estate planning, and private banking. But few advisors take ownership of the entire risk picture, especially when it comes to insurance planning for families with more complex needs.
It’s why even your most affluent clients may unknowingly face multimillion-dollar coverage gaps, and it’s a powerful opportunity to set yourself apart.
The $2.5M Mistake That Ended a 12-Year Relationship
In 2024, a brush fire in the hills of Laguna Niguel, CA scorched a line of $8–$20M homes. One family’s estate sustained $8.5M in damages.
The insurance coverage? $6M.
Appraisals were out of date. There was no umbrella policy. Their financial advisor had never asked to review the insurance. That relationship collapsed, along with 12 years of trust.
The fire was a stark reminder that even among UHNW households:
- 60%+ overpay yet remain underinsured
- 69% struggle to secure proper high-value property insurance
- Most have never had an advisor proactively audit their protection strategy
How Elite Advisors Can Separate Themselves
Most advisors focus on returns. Some on tax planning. A few on estate strategy.
But only the most trusted advisors—the ones who retain control and referrals across generations—address protection and liability exposure as part of their core service.
Not by selling policies, but by leading important conversations with clarity, intelligence, and care, identifying blind spots and activating expert partners.
These are the advisors:
- Clients call first when something goes wrong
- Who remain a part of multi-generational planning
- Who build unshakable client loyalty
Turning Insurance Gaps into Client Loyalty
FP Alpha combines exclusive financial planning tools with AI financial planning intelligence to surface risks that other platforms miss.
The Insurance Snapshot gives advisors the ability to:
- Upload insurance documents (home, auto, umbrella, valuables)
- Instantly detect property and casualty insurance gaps
- Flag exposures like undervaluation or missing umbrella coverage
- Generate client-friendly visuals and talking points in seconds
With FP Alpha, advisors evolve from just another name in the family office circle to the anchor relationship.
Your 2026 Client Loyalty Playbook
This quarter, carve out time to:
- Identify your top 5–10 UHNW households
- Upload their current policies into FP Alpha
- Use the Insurance Snapshot to initiate a review
- Collaborate with their attorney or insurance advisor
- Make this review part of your annual check-in cadence
These steps may seem small, but they go a long way toward building unshakeable trust and the kind of loyalty that drives retention and referrals.
Protect What They’ve Built
There’s no shortage of advisors chasing your most valuable relationships.
But there is a significant shortage of advisors who are willing to do what it takes to truly protect the wealth and legacy their clients worked to build.
Let 2026 be the year you own that role—confidently, proactively, and with the right technology at your side.
About the Author
John is the COO of FP Alpha and the COO & CCO of Altfest Personal Wealth Management, a $1.6bn RIA based in New York. John is responsible for FP Alpha’s strategic plan execution, Operations, Finance, Legal, HR, and Customer Success.
